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So you’ve sat through our presentation, asked yourself questions, and still need help.
Well, lucky for you, Social Business Strategy is our core offering.
We make sense of the web so that you know the right tools to accomplish your goals.
Contact us to see if we’re the right fit to help you take your Social Media from Zero to Hero.
My best friend, Greg, is a health nut. After a rough experience pursuing his PhD, he returned to the solace of the gym and hasn’t looked back. Aside from being a great buddy, he’s been an invaluable resource for me in my own quest of a healthy lifestyle. The other night, however, he informed me of a bit of motivational crisis.
While having been on his most recent workout regime for the past 3 years, Greg has been researching, trying, and buying vitamins and supplements online since he was 16. The site that seems to be his favorite (aka he spends a lot of money with them) is BodyBuilding.com. It’s not rare for him to get giant boxes delivered to his door twice a month.
“I could buy from a lot of different places’, Greg said, ‘but I have always felt that the quality of the products BodyBuilding.com stocks has been far superior than any other site I’ve purchased from”. Knowing this, it surprised me when Greg told me that he recently found himself questioning his dedication to his workouts. He wondered openly about how much energy he could place into something he was no longer sold on.
Where to go from here?
Seeing as it’s not a rare occurrence for Greg to find delivery boxes in his doorway, he found it odd he couldn’t remember ordering anything from BodyBuilding.com. Still, here there was; a large box addressed to him. When he opened it, he found something he was not expecting by any means: a thank you letter. The note went on to say how thankful and appreciative BodyBuilding.com was for his continued business. It struck a chord with him. But that wasn’t all.
Under the letter was a large duffle bag, fully embroidered and personalized with his name on the side. On the top, in big bold type, it read, ‘LOYAL CUSTOMER’. Greg was looking for motivation and got more than a sign- he had been rewarded for the dedication he had begun to question.
An Instagrammed photo of the Loyal Customer duffle bag. Cool, right?
I think it’s safe to say, with his motivation returned and his favorite resource fully supporting him, Greg will continue to tear it up in the gym. Last I saw him, he seemed to be re-energized and excited to start another workout. “I feel like I’m not alone now. I have support”.
Sometimes being social doesn’t involve a technology platform. Businesses that are strictly virtual can still find ways to be relevant in the real world and connect personally to their customer. Extending a gift of gratitude is something that is just as social as thanking someone on Facebook, if not more so. When we talk social business, these are the types of stories to which we’re referring. Stories make an impact in the real world when can customers become social customers- because social businesses make customers loyal customers.
Have you ever received a thank you gift from a company as gratitude for your continued business?
In 2011, we called ourselves a “Social Media agency.”
In 2012, we pivoted to call ourselves a “Social Business Agency.”
Why did we do it?
We did it because “Social Media agency” limited the conversations we were having. It always fell back into a talk about the newest Facebook feature or how to get more followers on Twitter. These conversations do virtually nothing to move the needle. We saw that and changed our branding to allow for a richer conversation about customer behavior and how social tools can be used to accomplish business objectives.
Today, we see an incessant flow of noise in our newsfeeds, on our televisions, in our print ads and on our radios. Everyone is screaming about Social Media, everyone is obsessed with the newest shiny thing. This month it’s Pinterest, in a month it’ll be something different. Rather than playing whack-a-mole trying to keep up with the “latest and greatest,” why don’t more of these conversations talk about what’s important to us, as customers?
If you are a business, stop talking about Social Media. Start asking different questions.
Instead of asking your consultant or marketing department:
What’s our Facebook strategy?
Ask:
What is upsetting our customers? Can we do anything to fix it?
What have we done lately to delight our best customers?
Who are the customers that we haven’t heard from in a while? Are we in danger of losing them?
What are people saying about us? What can we do to improve?
Are we missing out on opportunities for partnerships with other businesses?
Are we missing out on doing something amazing for our customers simply because there is no direct revenue opportunity for us?
Asking different questions will undoubtedly lead to different answers, and in some cases will give you better answers to the questions you probably wanted to ask. You want to know your Facebook strategy? First find out what your customers want or need. You might be surprised that when you put your customers first in your thinking that you’ll be much more effective in using a tool like Facebook to activate them.
No more nonsense.
Take this year to be bigger than the obvious conversations.
Take this year to go deeper than the buzzwords, bypass the talk about hot, new channels and focus on what’s always been important…your customers.
